Target Concept

In day to day life many face social anxiety that can often times be debilitating. This can drive some to avoid shopping in settings that are overwhelming or trigger decision paralysis, my example here is Target. The Target concept I introduced for this project is called "Arrows", a system of both floor decals and posters that would help those feeling overwhelmed have an outlet to remain focused and calm. To get what they need in a way that allows them to avoid talking to people, making eye contact, or having those uncomfortable moments that can be anxiety inducing.

 

Software Used: Adobe Illustrator